The aim was simple – create spaces and images that speak to traditional and modern African living and everything that may have crept up in between. It is important to BpA that the story of Africa not be limited in any way. BpA’s objective is to use visual images and built environments as a window to another side of the African story. We believe we should appreciate the ways in which rural-urban, poor and rich, trendy and traditional collide into the chaotic kaleidoscope that is everyday living in Africa.
Every time we work with a client, the aim is to make sure that the space or the products we use in our styling reflects a modern Africa that is at the same time at peace with its traditions, roots and people. We would like to capture the essence of the African people themselves in the living spaces we create.